In the September 19th issue of Business Week, MSN's on-line answer to YouTube was announced.

Of note were comments by Rob Bennett, general manager of MSN's entertainment and video services unit, specifically "Microsoft believes there is `still plenty of room to innovate,' and go beyond what I would say most services provide ... just sort of the basics, a very kind of primitive experience that is not that engaging," Bennett said. "It's not that fun to use. It just gets the job done."

The article mentioned MSN would use a larger window size and use time-line jump capabilities. In addition, they will facilitate network circles of friends and family for sharing of content, which is the only intriguing feature in the article that I want to, hear more about.

So how is Microsoft going to make the experience engaging? Not with window size and jump capabilities alone, this is so 2005 thinking. What is going to stick against the wall, to use their spaghetti reference, is enhanced features like, interactivity, social networking with other users, on/off-site editing, platform extensibility, i.e., to mobile as well as fixed devices among others ideas.

In the end, it is not going to be spaghetti that makes people hungry for this service, it will be more like a Chinese menu of features, which the viewer can use at will and anywhere they happen to be. With that said, I will get off my soapbox for now and wait to see what comes to the front door. Don't forget the brown rice....