On-Line Editing and Community, a Greenfield opportunity
With the news that Yahoo! has purchased on-line editing and mash-up site, Jumpcut, this should move them into the direction of leveraging their core assets, namely Yahoo! groups.
© 2006 JumpCut
"It is a way for people who don't think of themselves as artists and videographers to be one," said Jason Zajac, vice president of Yahoo's social media division. "It seemed like a powerful concept to free the creativity of people and help them engage."
Mr.Zajac's statement leads me to conclude Yahoo! will seek to create easy to use tools to foster story telling and communication for those community groups who are not technically proficient at editing. The Co-Founder and CEO of Jumpcut Mike Folgner went on to say, "We like how there are different places in Yahoo to plug in our technology."
In my article, Yahoo! IPTV 2000/2006, I wrote about the need for Yahoo! to move into this area and leverage these groups of users who are already in place and are low hanging fruit for the company.
