Amanda Congdon to become multiplatform on HBO
With the news Amanda Congdon has signed a deal with HBO to develop comedy programming, my main interest is, what does "multiplatform" mean specific to Internet Television verses HBO as a traditional cable channel?
- Will it be an on-line content of teasers to drive traffic to HBO?
- Will it be something like the Yahoo! Vision platform of 2000, which, had live feeds into an on-line platform? This could be an interested multiplatform use of select HBO content feed live, or On-demand. Perhaps different content segments could appear on-line as part of a story arc, while other parts of the same story might appear on cable? Since on-line is also about creating community, you could drive traffic bi-directionally as well as provide user-generated content for her show.
I am most interested to learn their meaning of what Amanda will look like multiplatform...
