I was at the New York Video 2.0 Group Meetup last week and after the formal presentations had an interesting conversation with Ari Paparo, VP Rich Media - DoubleClick. According to Ari, there are there are few sites and content creators who are going to benefit in the short term from pre-roll revenue from major advertisers. His reasoning is there is less inventory chasing content then people think and that advertisers are still very concerned over the placement of their spots.

Recently, I came across TurnHere, a company based on the premise that low-cost video advertising can address local needs and even national brands. Their mantra is if the quality is good, the message is clear and compelling, content is not be placed against inappropriate user generated media and local crews can offset travel overhead then it becomes a compelling channel for local advertisers.

Having looked at their site, this is nothing like the local cable Ad spots that come to mind and adding Google maps of establishments with inserted video spots is a very convenient and compelling way to browse different stores while getting an idea of where they are located. If this moves to cell phones and PDA's via Flash mobile then you will really have a mobile Yellow Pages. Add an onboard GPS, such as with the current Sprint Blackberry and you can do a lot more then "let your fingers do the walking" as the old slogan went.

So back to pre-rolls and content producers. If it is going to be tough sledding for producers to generate any meaningful revenue from online distribution companies like Blip, Brightcove, Revver, or similar models, perhaps TurnHere might leverage this talent base adding to their spots, local flavor stories to included select entertainment content?

As companies look for meaningful, content they should reach out to the on-line community of Indie producer who are looking to make a living on-line and get their content shown.