As reported in OMMA (subscription required) and the Brightcove's site, the company has secured $59.5M from a number of sources in addition to the New York Times, which is a user of their platform.

While the company has been successful in bringing large companies such as Discovery Channel, Dow Jones, Warner Music, Sony BMG, Reuters, The New York Times and others onboard, it is less clear if small content (meaning: Independent producers) are realizing significant revenues, either via the Brightcove site or across other sites using their platform.

I have contacted the company to speak with individuals for accurate feedback. I know some of the folks at BC and believe they have done a lot to grow the business of ITV and certainly want them to succeed. One of the central questions facing small producers is can they make a living with any ITV platform? Also, will solutions such as those from Akimbo or NeuLion that bridge the gap between ITV and home TV's make it possible for Indie producers to make a living in their craft?

What is critically important if compelling programming like Alive In Baghdad, American Microphone, Daniel Liss, Have Money Will Vlog, The Burg and other's are to succeed will be if can they monetize their content so we are not left once again with only that which mainstream media outlets decide to put online.

If you are an Indie producer and making money using the BC platform, or any other portal, please drop us an email so we can highlight your success.