Fastweb IPTV, the Italian market has spoken
photo: Fastweb NOC
As reported in an article in GigaOM, Entitled: Fastweb, IPTV Lessons Learned, Paolo Agostinelli, Chief Marketing Officer for the company had some real world data on how approximately 350,000 customers view IPTV content, Among the companies findings:
-Kid vid is tops, accounting for more almost 50 percent of their VOD consumption -Triple Play3 ain’t all that — what customers are really looking for is a focused video offering -Offering 3-day replays of regular TV broadcasts is immensely popular -The long tail of content (niche programming or Internet video) is still short and stubby when it comes to user acceptance
