As reported in the New York Times today, Amazon and TiVo have partnered to make Amazon content available over TiVo devices. The venture aims to improve on the Unbox, which Amazon rolled out last year to less then stellar reviews. The services will not work over satellite or cable TV systems, which use set-top boxes running TiVo software.

According to the article, "Videos rented from the site must be watched within 30 days, and once a video starts playing it must be watched within 24 hours".

On another note, 2007 is going to be the year companies like Akimbo, Apple, NeuLion, Sling, TiVo and others who currentltly offer IP too TV solutions, or soon in the case of Apple, who will flight for market share. The goal as I see it will be to sign up as much diverse content from small to larger producers as possible while collaborating with delivery players and peripheral companies. In my recent interview with Jim Funk, Co-founder and VP of Marketing for Akimbo, Jim indicated their plan to offer DVD burning via a partnership with Roxio and a deal with SanDisk. “Device Manufacturers and Service operators are going to be announcing their Internet video initiatives and will stake out their position this year” according to Jim.

I think the time is at hand for small content producers to be making the rounds with companies like Akimbo who are active in courting Indie producers. The living room is the battleground for conversion towards changing peoples viewing habits from the current bland fare offered by the entrenched media conglomerates too rich content from the likes The Burg and Alive in Baghdad, I'd like to order my media content the way I order my food, À la carte and don't forget the fortune cookie!