Hearst Publications moving on-line
As reported in Online Media Daily, Hearst is planning to launch 12 online video sites for its magazine brands in the next three months. Titles mentioned will include Cosmopolitan, Esquire and Good Housekeeping and will include behind-the-scenes footage.
According to Chuck Cordray, vice president and general manager for Hearst Magazines Digital Media, they plan to use Maven as their player platform.
"We chose Maven because we like the flexibility of customizing their player from a look-and-feel perspective," Cordray said. "We may or may not avail ourselves of the syndication portion of the product."
