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Interview with Sibley Verbeck - CEO of The Electric Sheep Company

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I spoke with Sibley Verbeck, CEO of The Electric Sheep Company at the Virtual Worlds 2007 Conference last week in New York City, Sibley spoke to the following topics:


  • The concept of search has not been explored yet ~ Understanding places, things, and Meta data, even more so then the search engines on-line

  • Advertising in Second Life, what are the factors companies need to think about in creating a virtual product and engaging users.

  • Intellectual property and getting rights from content holders, the technology is ahead of the law

  • Bringing television and video content on-line

  • The Metaverse as part of Ad campaigns

  • Machinima content becoming mainstream on User-Generated sites

  • Suggested approach for creating content using more then just Machinima

  • DRM and QuickTime

  • The next 12 months, Metrics reporting software, Advertising technology, Search

  • Second Life as a Mainstream product
  • To watch the interview with Sibley, please go to ourInterview Section.

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