Interview with Sibley Verbeck - CEO of The Electric Sheep Company
I spoke with Sibley Verbeck, CEO of The Electric Sheep Company at the Virtual Worlds 2007 Conference last week in New York City, Sibley spoke to the following topics:
The concept of search has not been explored yet ~ Understanding places, things, and Meta data, even more so then the search engines on-line Advertising in Second Life, what are the factors companies need to think about in creating a virtual product and engaging users. Intellectual property and getting rights from content holders, the technology is ahead of the law Bringing television and video content on-line The Metaverse as part of Ad campaigns Machinima content becoming mainstream on User-Generated sites Suggested approach for creating content using more then just Machinima DRM and QuickTime The next 12 months, Metrics reporting software, Advertising technology, Search Second Life as a Mainstream product
To watch the interview with Sibley, please go to ourInterview Section.
