Business Week has an article about the announced deal between Apple and Google.

As writer Arik Hesseldahl suggests, "it's apparent Apple has big plans with regard to downloadable video in the living room, and it's natural to expect that the relatively low-quality video available on sites like YouTube will only improve".

YouTube and other lessor UGC sites have become what CB radio became to another generation; crowded, poor quality, basically content for the lowest common denominator, oh and one more thing, NO sustainable business model, unless you were Radio Shack selling radios and antenna's.

That Apple sees the living room as the battle ground for consumers is, well Dah, of course it is but while the people who create this stuff (cat's falling out of trees and Mentos shooting in the air) and might want to see it on their 50" plasma I think the rest of us will pass. Also, the notion that quality will improve is counter to everything I've seen, if people want to create quality content for on-line they are already doing it for CurrentTV or similar sites, not YouTube.