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Streaming Media East, Day 1 ( Cont)

Back out on the field... it didn't take long to find new strategies in the SM game. Take a look at a fresh logical approach. Cache Logic! My curiosity was piqued by Gary Croke, Director of Marketing for Cache Logic, Inc.. Gary explained the technology driving the Cache Logic CDN infrastructure...

The company has been developing the CDN technology for a couple of years. The challenge was how to build a cost effective CDN for the media publisher/distributor. "It's a one size fits all solution", says Gary. (Which by the way was quite a contrast from what the other CDN company said to me in the 1st Quarter.) Cache Logic has actually created a CDN that takes a "Class of Service" approach to content delivery. Using bandwidth settings the publisher can setup the capability to ensure that the content delivery is properly monetized. This applies to the Gaming, Video and Software data delivery industries. Gary demonstrated the process to me. He showed me a side by side comparison of two files one that was freely downloading without delivery logic settings and another with delivery logic settings. I could see the difference, and that difference is what saves the publisher/distributor money. Instead of fully opening the valve that delivers the data the publisher can through the Velocix Console content distribution manager, regulate the bandwidth consumption of the each file which translates to cost savings. My recommendation, kick the tires on this technology.

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