Interviews from this year's Millennials Conference, by Levi Shapiro. Their site spells out a compelling point that should not be lost on creatives as well as advertisers, namely;

"By the year 2010, Millennials, born between 1982 and 2000, will outnumber both Baby Boomers and Gen-Xers and will be the most significant consumer sector for the media & entertainment industries".

From a creative perspective one of the questions is how involved are mainstream companies and agencies with engaging these Millennials in the creative process as we are well out of that demo. It is fair to say my ideas are quite different then those of my nephew and perhaps I should have an ideation session with him. Remember the movie BIG when Tom Hanks was pitching to a boomer?.."I don't get it"

Rohit Bhargava
VP Interactive Marketing
Ogilvy Public Relations

Mahi de Silva
Co-Founder & CEO
Frengo

Sundance DiGiovanni
Co-Founder & Chief Brand Officer
Major League Gaming

Kaj HeGe Häggman
Director Community Platform Multimedia
Nokia

Vernon Irvin
EVP & Chief Marketing Officer
XM Radio

Dave Jaworski
CEO
PassAlong Networks

Justin Jenk
CEO
DropME

Dan Porter
SVP Corporate Dev.
Virgin USA

Emily Riley
Advertising Analyst
Jupiter Research

Samantha Skey
EVP Marketing
Alloy Media + Marketing

Anthony Volodkin
Founder
The Hype Machine

Damon Williams
VP Programming
Music Choice