1. Origin Digital - Curt Kendall, VP Product Dev
An interesting set of tools for producing and delivery mixed content the technology was overshadowed by a less then stellar presentation, which also coincided with people sending funny..and yes distruptive SMS messages to the large screen, such as;

- "MTV sucks, This guy's next job...motivational speaker,. give me a job, and of course hot girls".

2. Redlasso - Hanan Gelbendorf, VP Products
The business model seemed rather familiar as Find Internet TV was deployed earlier this year with a robust aggregation engine. Redlasso believes ad sales will drive the company to profitability. If they plan to use video ads, the market is flat… sites are chasing a lack of inventory.

3. Aditall - Rodger Wells, SVP Sales & BD
Stock video footage you can clip. Mix and then purchase for your own online campaign. Interesting use of the technology and perhaps a way content creators could generate sushi money however, have been involved with stock photography many years ago it is a difficult proposition. On the content side, you have to have a lot of footage or just that right piece someone is looking for and there is a lot of competition. On the other side, having video ads on your site does not mean your campaign is going to be more successful…but I am interested to see where they take this.

4. SportsBone.tv - Tony Delbusso, Founder & CEO
Call this Uncle Floyd meets sports jocks with bobble heads. A bunch of college friends produce a show without the aid of NFL footage and get creative. There was no indication of their audience size however; it’s pretty well known (as stated last night) that unless you are streaming in the hundreds of thousands per months you are not going to get sufficient cpm to generate revenue.

5. ModMyLife.com - Martin Codyre, Co-Founder
The most interesting presentation technology of the evening. Reality TV meets live user driven storylines. Volunteers, typically actors, according to the presenters, go out into the night with an EVDO enabled live video feed to the site (quality is what you would expect) and are driven to complete tasks set out by the online audience.

There is currently no business model and the site if it generated revenues would be open to copyright infringement, as people on the street become unwitting participants in their mod play. On the other hand, there could be interesting applications for advertisers conducting live focus groups as well as other possibilities.

NY Video 2.0 is the creating of Yaron Samid, Co-Founder and CMO of Pando Networks. Many thanks to him for the time and energy he has put into growing this silicon alley group.

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