Open TV, Surpasses 100 Million Mark of Enabled Devices Worldwide
OpenTV, (Ticker OPTV and trades on the NASDAQ) Since 1997, OpenTV's technology has been integrated into digital set-top boxes and televisions with an industry footprint that extends today into 100 countries, through partnerships with more than 50 network operators and 40 set-top box manufacturers.
The company has a suite of services and authoring tools to offer operators extensive functionality beyond the UI for Home networking, PVR's, VOD, broadband IP and interactive TV. Participation is key to UI based set-top box deployment and OpenTV allows for competitions, quizzes, auctions, voting, and games with participation via any device including phone, mobile, PC, and TV on one single, scalable platform.
One of the challenges has been for tools that work cross platform with the myriad of set-top boxes which OpenTV claims is backwards compatible and works across devices. In addition, they use an API, which is supposed to allow for agnostic development of services across different vendors.
In addition to development, OpenTV offers advertisers their Eclipse system, an inventory, traffic and billing DBMS for sales teams to "maximize yield on their inventory while minimizing operating costs".
The companies Q4 2007 earnings call is tomorrow; Thursday, February 21, 2008 5:00 p.m. ET
