The main player has a very clean gray on black and reminds me of the front of one of the old Sony broadcast monitors, which had pressure buttons on the front. Some of the features are worth noting, both good and not so good.

Chapter points: When the user mouse's over a pop up window appears and if you click, it plays from that part of the content or you get a spot though I have not determined if there is any methodology behind this. The pop-up windows are cute but would be better served if they were user definable for future reference/playback or for sharing with others, this does not enhance the experience in any meaningful way.

Lower lights: very nice feature, which dims the rest of the desktop to make the player prominent, works as, advertised.

Timer for Ads: In the upper left portion of the player window, you are informed how long until your content will resume and with a notice of limited commercial interruption, nice! Certainly a feature to allay concerns you are going to be in for the kind of commercial pummeling one gets when watching American Idol.

Video is intended for mature audiences, both in text and with a VO: Tipper Gore would be proud.

Details window: limited information so far but needs to be there

Share: Covers most of the top-level share and comment sites to reach most people in the blogsphere.

The landing page, for Sideways as example has limited information about the cast, user feedback, etc... How cool would it have been if they had struck a deal with IMDB to spawn out to their site, or embed some of the content within the Hulu page? The irony of course is that Hulu spawns out to Amazon if you are interested in buying a film...since Amazon owns IMDB this seems like a big misstep.

Pop-up undocked window: Good if you want to watch while multi-tasking.

Ouch, Edited for TV and Pan Scan? Are Sideways and other titles cut down in length? "to run in the time allotted".

(Click image to launch slide deck)

In summary, the user experience was positive and this is still version 1.0 for all intensive purposes. I will likely use this on my pc, which I dedicated to our large screen like Netflix, which I stream to the set. However, most consumers do not have the sophistication to connect such devices and a simple solution would have been to work with platforms such as the SanDisk Sansa TakeTV so people can move to their large screens.

The ITV expereince is getting better, an evolutionary process and Hulu gets props for what is does well, let's see if they can lean back for a larger audience...