"We are controlling the transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal. We will control the vertical"

In a long anticipated move Apple computers made their iPhone platform available for third-party development, with the SDK available for a $99.00 fee for those creating "free" and commercial applications for the public. Enterprise developers will pay $299.00 for the ability to create proprietary, in-house applications. Personally, if I am spending $100.00 to develop an application, I am not going to create something free, but that is just me.
Users will be able to obtain applications exclusively through a new service on all iPhones called the Apps Store. Apple will also charge 30% of the sale price, a move that may discourage some developers of smaller or niche apps.
Mr. Jobs said that Apple would offer only those programs that it approves, rejecting pornography, for example, and programs that might not provide adequate security for users.
Ok, so that statement is as wide as an ocean, what are the criteria between pornography and something that Apple may determine as meeting their approval process?
Jobs argued that developers would benefit from Apple's being the sole distributor because only Apple could give third-party programs such wide exposure to customers, so does mean companies such as market leading Handango which supplies third-party applications for PDA's and Smartphones will be locked out of a potential opportunity?
"We can track the developers and we can tell their parents," Mr. Jobs said, joking about the demographic profile of many Apple entrepreneurs. Yeah, well it's No Joke.
The other part of the announcement indicated that Apple will be be embraced by corporate America now that it is compatible with Microsoft's Exchange server.
"The majority of the objections I.T. managers have had about the iPhone have been addressed today," said Van L. Baker, an analyst with Gartner Inc., referring to corporate information technology managers. "It's a very valid and robust device, and for that reason it's a viable platform for the enterprise in competition with the Blackberry and others."
Optimistic, while the iPhone will see increased traction now that it has made a concession to the pc, the platform of choice in corporate America, I am not going to trade my Curve in with it's easy to use QWERTY keypad for hunt and peck, the BB does what it does better then any other platform.
So, "For the next hour, sit quietly and we will control all that you see and hear."
™. The Outerlimits



