Interview With Diane Galligan, Executive Producer Yahoo! tech ticker
I spoke with Diane Galligan, Executive Producer Yahoo! tech ticker about their video platform for delivering financial news along with user comments. Tech ticker has its roots in efforts like their FinanceVision platform from 2000 however, they point out their scrolling text field is an innovative design which keeps the video in front of the viewer.
Referring to FinanceVision, Stephanie Arnoldy of tech ticker said "Even now, with broadband far more common, we don't feel users need or want this kind of full live coverage online. We have taken a far more targeted approach, offering discreet single-topic clips that are timely but not live, paired with real-time blogging."
In addition, user comments are seen by Diane as a plus since they are starting a conversation with the audience which increases site stickiness. They do not use pre or post rolls for ad placement.
Perhaps financial news viewers and those that watch tech ticker compared say to sports do not want as much interactivity however, UI's such as MLB's Mosaic is an example of multi-pane layout with extensive user interaction and customization.
Also See Past Articles FinanceVision:
Do You Remember FinanceVIsion
Return of the Y! Vision Platform?
