Dakota Sullivan, VP of Marketing at Adap.tv
I spoke with Dakota Sullivan, the Vice President of Marketing at Adap.TV. Adap.TV is a new breed of video advertising platform designed to leverage different ad networks for Publishers as well as Ad networks to reach their target audience. The system was programmed and designed to be intelligent, i.e. learn user habits over time and delivery more customized and targeted ads. One of the most well know placements is an in-stream banner overlay (max 468x66) which appears with a corresponding contextual link to an advertiser.
Audio Interview with Dakota Sullivan
Company Site: Adap.tv
Example of banner overlay:
