Joost, Its Not Just The Content Stupid, or is it, Its Not Just the Platform Stupid?
Joost has come of web age, a Flash based site, which aims for a Hulu type audience with a nod to sharing and community integration. Is this all a little too late? While a nice application platform when it launched in 2007, I was trying to figure out their "business" model.
While some have suggested technological extensibility options to save Joost, I would suggest they need something more then a better widget, partner with Strike TV, partner with Indie talent, like the producers of The Cult of Sincerity, or Tiffany Shlain of The Tribe to make it a destination site for people seeking first class Indie content but with a wider footprint then the aforementioned sites.
Make the platform into a model for groups to drill down to deliver-localized content, a la the Inverted Pyramid. Therefore, I guess it is, it's the content stupid after all.
Comments
Good point. I absolutely agree. Joost is a great platform, but what's in it to see (once you have gone thru the Sports Illustrated girls)?
I find this post interesting, comparing Internet TV and IPTV. Similar conclusion: Content is key.
http://disruptionmatters.com/2008/10/13/will-internet-tv-kill-iptv/
Posted by: Tony Meyers | October 16, 2008 12:00 PM