Yahoo! to Spend 100mil on Adverts
Yahoo! announced today they will spend 100mil dollars on a new advertising campaign designed to get beyond Silicon Valley and Silicon Alley and out to the people...
According to Yahoo! CEO Carol Bartz, "When you get outside of New York City and Silicon Valley, everybody loves Yahoo," Bartz said Tuesday during a press conference that was webcast. "Why are you (the media) so cynical about us? Be cynical about frigging Google. If you don't love us, leave us alone."
Her frustration aside Google is the darling of not only the Valley and Alley but also Wall Street and much of the rest of the world for a reason. Back in the day when I was at the company they had daring and innovative campaigns such as the man with the fish, space junk falling to earth and this little ditty:
According to the news Yahoo! will have ads that highlight efforts to show people how to customize pages that they see on Yahoo!, smokin... I'd go out on a limb and say most people know Yahoo! what is does well and what is does not, If I had say 100k of that money access to their focus results I know I and others could come up with a spot that creates passion with style and would be memorable like their spots from the early days of the company, what Yahoo! needs is to take a risk not charts and graphs...
What Yahoo! has always done best was their site as a portal, a launching point to other sites and perhaps they should go back to their roots?
Do you...Yawn?
