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CBS.com Testing HTML5 In Anticipation of Video for iPad

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With visions of iPads dancing in their heads, media companies such as CBS.com are moving to make their video portals iPad friendly by testing and then rolling out HTML5, this as the aforementioned slate does not support Flash. If you believe their methodology, Flash has close to 100% market reach.

On the other hand, the iPhone has less then 1% OS penetration as reported by NetMarketShare

As Michael Cervieri of Scribe Media stated so accurately

"There are some delicious ironies of course. Notably that Apple, which is famous for creating hyper-closed, proprietary systems, is pushing for the open platform that HTML5 promises: a platform where no one needs plugins or other proprietary technologies in order to view or interact with content."

If you subscribe to the estimates of Wall Street analysts, in a Barron's article the prediction spread is between 1 and 6 mil units sold in 2010, seriously? And the notion that $500 (love it when people list a price as $499), plus $30/month for unlimited data, it is not an impulse buy and one that will require significant carrier subsidies, That said, it will sell and sell well though 6million units for a consumption only device?


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