Open Graph Marketing, What's in it for You.
What is the Open Graph? How to implement Facebook's Like button in a scaleable manner. How to get demographic data on Friends who Like your pages? How to communicate with Friends of your Open Graph objects.
Vidar Brekke is the Emerging Media Strategist for DefinedLogic, an NJ-based enterprise web tech consultancy. At DefinedLogic he also heads up product development for Open Audience Manager, a Software-as-a-Service platform designed to help marketers fully leverage Facebook's Open Graph. Mr. Brekke spoke about the subject the other night in NYC and covered the topics below.
- What is the Open Graph
- What is it's marketing potential today and in the future
- How to implement it correctly
- How does play along with Facebook's Social Plugins
- What will be its impact on search engine optimization
