Broadcast Networks Required for On-Line Viewers
Needham & Co. analyst Laura Martin.
"Please list which TV channels you must have available online for you to turn off your TV subscription." That was the question posed to the group of multichannel subscribers pinged by Martin in October. CBS, ABC, Fox and NBC were the top four, in that order.
"We found that if folks listed one broadcaster, they generally listed them all," Martin wrote. "They think of the four broadcasters as a monolith. This may be because they have no idea which networks their favorite shows are on."
