Pfizer Lanches Mobile Version of Site
Kate Bird, Director, Digital Communications Policy, External Affairs & Communications, Pfizer today announced the launch of a mobile version of the Pfizer.com site today at the Mobile Healthcare Communications Conference. According to Ms. Bird, the company has been focused on the iPhone platform and yet to embrace Android as a platform to address though she indicated there stats indicated the need to address.
Questions about patient conversion are to early to tell according to Ms. Bird. The company also has several apps for the Canadian and Hong Kong markets which have yet to come to the U.S.
