Starbucks Not Concerned About their Unsecured Wifi Service

Does Starbucks have a responsibility to its customers to communicate the dangers of using WiFI at their stores with the advent of the Firesheep plug-in for Firefox? Can AT&T create and deploy a more secure network architecture at Starbucks locations and should it also be advising customer about safe surfing? Are the issues with creating more secure connections too complex or expensive for either company to mount the effort?
In an email to the Starbucks press office, I asked those very questions, there was no reply.
With The recent CNBC special, The Facebook Obsession, why wasn't there any coverage about the dangers of using WiFi when so much time was spend on security holes that have cropped up with Facebook?
All reasonable questions, no answers...
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