Media Contact:
Bill Lessard
PRwithBrains
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wlessard@prwithbrains.com

Second Life Gets Real with Virtual Technology Expo, April 20-22

3-Day Event to Showcase the Best SL-Related Technology from around the
World for Practical 3D Business Strategies

Over 50 Vendors, Thousands of Attendees Expected, with Highlights to
Include Keynote from Sun Microsystems’ Jim Parkinson - Vice President of
Collaboration and ISV Engineering

NEW YORK, NY, April 16, 2007—Fortune 500 firms, brand managers, financial
services firms, advertising agencies, universities, non-profits with a
global mandate – in short, anyone or any organization struggling to
develop a bottom-line strategy for extending their real-life dealings into
the virtual realm should point their digital selves in the direction of
the first-annual International SL Technology Expo (SL-ITE), which will be
held in Second Life, Friday through Sunday, April 20-22, with entry at the
Expo Welcome Center on Silicon Island.

Organized by Greenwich, Connecticut-based virtual events and services firm
the V3 Group, the SL-ITE 2007 will showcase the best Second Life-related technology solutions and offer best-practices demonstrations from the most creative developers. The likes
of Sun Microsystems and Dell Computers will also be represented in support
of honoring the vendors.

Among the subjects to be discussed at SL-ITE’s various panels:

• "Digital Property: Creating It, Using It, and Protecting It;"
• "Developers Perspective on Client Demands: Community, Architecture,
Technology & Environment;"
• “Making Sense of Market Research Related to Second Life;"
• "Breaking the Boundaries of SL: Developing a Robust User Experience for
Corporations & Residents Inside & Outside SL."

Among the service areas to be covered by SL-ITE’s exhibitors:

• Telecommunications
• Construction Tools
• Web-Based Interactive Linking Systems
• Content Management Tools
• Marketing & Advertising Systems
• 3rd Party Innovations

A Web simulcast of the entire weekend’s proceedings will be provided by SL
Cable TV, along with additional interviews on SLBC-Radio. Finally, to
assure that this inaugural event ends on a celebratory note, there will be
a special live charity party and concert after the scheduled events as
well as the SL-ITE People’s Choice Awards for the Most Innovative SL
Technologies, with the top winner to receive free rent for a year on the
V3 Group’s popular Silicon Island along with a free copy of Reallusion’s
acclaimed iClone 2.0, which will also be distributed to the four

EVENT INFORMATION
Location: Expo’s Welcome Center/Silicon Island
SL Address:

Time: Noon-6 PM PDT (Friday & Saturday), Noon-5 PM PDT (Sunday)
Tickets: Free admission
Schedule: http://www.thev3group.com/ite.html

Live Video Simulcast: www.slcn.tv
Live Audio Simulcast: