Existing Beta Testers Now Have Open Invitations to Invite Friends to Joost

Campaigns from 32 Launch Partners Begin to Run on Joost in May

NEW YORK – May 1, 2007 – Joost™ (www.joost.com), the world’s first broadcast-quality Internet television service, today announced that it has commercially launched. Campaigns from the 32 companies announced as advertising partners last week will begin airing on the platform this month. Additionally, as a part of this launch, all existing Joost beta testers now have an unlimited number of invitations that they can send to their friends, family and colleagues.

“Today marks the beginning of an exciting phase for Joost – we are officially open for business,” said David Clark, executive vice president of global advertising for Joost. “We’re enabling our viewers to share Joost with their friends and family, and we’re working collaboratively with the world’s leading advertisers and agencies to design a new ad model for the next generation of television.”

Last week, Joost announced that it had signed more than 30 blue-chip brands, including The Coca-Cola Company, HP, Intel and Nike, as advertising launch partners. Beginning today, advertisements from some of the ad launch partners will begin to play on the platform. Advertisements from all ad launch partners will be on Joost later this month.

Previously available in an expanded beta, Joost now is available to an unlimited number of friends, family and colleagues of existing beta testers. Starting today, when beta testers visit the “Invite Friends” widget in the “My Joost” area of Joost, they will be able to invite anyone they know to the Joost community. Both new and existing users can download a new version of Joost today.

Brian Baumley | Account Supervisor | Cohn & Wolfe
292 Madison Avenue | 8th Fl. | New York, NY 10017
T. 212.798.9813 | M. 609.638.6584 | F. 212.329.9914
Brian_Baumley@CohnWolfe.com