NEW YORK, NY, June 28, 2007 – ROO Group (OTCBB: RGRP), a global leader in online video solutions for content providers, advertisers and Web sites, today announced that it is partnering with Tribal Fusion, the online advertising network and leading site-representation company owned by Exponential, on the development of a first-of-its-kind contextual video advertising product.

When the online video advertising platform launches later this year over Tribal Fusion’s ad network—which serves over 20 billion monthly impressions and reaches more than 120 million U.S. consumers per month—it will forever alter how consumers view pre-roll advertising and dramatically improve advertisers’ ability to grow their brands and sales channels via the Web.

When ROO and Tribal Fusion launch the product, visitors to millions of sites will suddenly find clicking through to a video link a far more compelling proposition than ever before. A visitor to a newspaper site reading an article about indie bands, for example, will be presented with videos about the music they’re actually reading about and then have the opportunity to purchase the music featured in the video from a partner advertiser. It’s a model that’s far more responsive to consumers’ needs and more profitable for both publishers and advertisers.

The ROO and Tribal Fusion partnership will provide publishers with an innovative way of personalizing content to individual interests and a powerful means of engaging users on their sites. It’s the companies’ innovative response to what their ad and publisher partners have long been asking for and one that will generate the highest level of advertising revenue possible by ensuring highly relevant video ads reach the most receptive audiences.

The key to making the application work, however, is having enough high-quality content to match up against the nearly limitless number of topics covered in Web sites. Tribal Fusion’s decision to partner with ROO for this application was driven, according to company executives, by the breadth, depth and quality of the ROO content library, which is widely recognized as the best in the industry.