Morgenthaler Ventures and Omni Capital Lead $17.5 Million Funding Round

Belmont, Calif. – Aug. 20, 2007 – An emerging digital media company known as "Building B” has been attracting some of entertainment and technology's most well-known leaders. In a broad reaching industry collaboration, Building B has amassed over the last year a management team, board of directors and advisory panel comprised of executives from throughout the entertainment and technology industries. The company has also recently attracted funding from Morgenthaler Ventures, Omni Capital, Index Ventures and private investors in a $17.5 million financing round.

Building B's management team has been carefully constructed to include key executives from each critical area of its business model, including prior senior executives from such entertainment companies as CBS, NBC, MTV Networks, Nickelodeon, Paramount, Showtime and Viacom. Individuals on the management team have also led technology and market innovations while at Sony, Numerical Technologies, Liquid Audio, Clearwire and Bell Labs.

Joining Building B's board of directors are Andy Lack, Sony BMG Music Entertainment chairman; Dr. Arun Netravali, managing director of Omni Capital and recipient of the National Medal of Technology for his pioneering contributions to HDTV; and Bob Pavey, a partner at Morgenthaler Ventures and an early investor in several industry defining technology companies, including Apple Computer.

Building B was founded to create a new entertainment platform that cost-effectively delivers the features consumers' desire while providing new opportunities for the television industry. Building B is differentiated in its approach by starting with traditional content that is viewed and expected in the living room today. The service consists of a turn-key home video entertainment solution that seamlessly integrates traditional television content in HDTV and extends it with on-demand premium content and Internet video -- all delivered to the living room television without the need for a PC.

Building B's platform also benefits other industry participants. Content partners can further extend their brands while seamlessly integrating their traditional, library and online content. Advertisers can take advantage of the platforms ability to deliver advertising that is more relevant and targeted to viewers' interests. Broadcasters can leverage the platform to more effectively promote new programming, increase viewership of locally produced content and achieve more attractive advertising rates.

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Press Contact:
A&R Edelman for Building B
Jody Farrar
650.762.2925
jfarrar@ar-edelman.com