Enabling Broadcasters and Telcos to Manage Scheduling, Rights Management
and Contractual Commitments for Thousands of Films, Programs and Adverts
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Amsterdam, IBC Stand 8.331, September 6, 2007 - Pilat Media, the leading
specialist provider of broadcast management systems, today announced
that it is demonstrating an upcoming version of IBMS designed to handle
both non-linear (IPTV and VOD) and linear programming and advertising at
IBC.

To date, IPTV service providers have typically scheduled a small number
of assets - including films, TV programs and adverts - and have been
limited to basic tools such as spreadsheets. As they enhance their
services and the number of VOD assets that they manage grows to tens of
thousands, they are demanding more sophisticated tools to manage their
programming, rights management and contractual studio commitments.

Pilat Media has proven its ability to manage huge volumes of assets with
customers including Fox, Five and Discovery. Over 5000 users use Pilat
Media's IBMS broadcast management system on a daily basis.

Pilat Media is now bringing this experience and tools to broadcasters
and telco operators who are launching IPTV platforms. It has already
partnering with several customers to manage video-on-demand download
services.

"Many businesses are rushing to put content online. But without a solid
business infrastructure it will be hard to make money from it," said Avi
Engel, CEO of Pilat Media. "IPTV providers are finding that the more
assets they offer, the scheduling issues become exponentially complex.
For example, the contractual obligations from studios might stipulate
that certain films have to be offered with no advertising and only to
certain audiences. We can now ensure that customers take maximum
advantage of their content rights."

IBMS automates the management of all IPTV scheduling, rights management,
regulation and internal business rules, royalty payments and contractual
metrics. The scheduling team has an easy-to-use graphical interface to
drag and drop programming into the schedule and see at-a-glance how the
business is meeting contractual obligations and maximising business
opportunities. For those broadcasters who already use IBMS, they will
have a single integrated solution for managing both linear and
non-linear assets.

"For IPTV operators, the technology part of BSS and OSS is the
relatively easy part," said Bob Lamb, CTO at Pilat Media. "Without the
functionally-rich supporting system all that technology is meaningless.
We make the data relevant and help customers profit from their assets."

About Pilat Media

Pilat Media develops, markets and supports operations and business
management software for the global multi-channel broadcasting market.
The company's products and solutions support broadcasters and content
providers in streamlining and integrating content management, airtime
scheduling, media trafficking and advertising sales from rights
acquisition to transmission. The company has approximately 260 staff
across its London, Denver, Tel Aviv, Amsterdam and Sydney offices and
fifty clients worldwide, including Fox, CTV, BB