Amsterdam IBC Stand 8.331, September 10, 2007 - Pilat Media, the leading
specialist provider of broadcast management systems, today unveiled the
industry's first personalised advertising system. The company is
demonstrating the automatic insertion of advertising according to the
household or individual subscriber profile across all platforms -
digital TV, IPTV and mobile TV.

For the first time in the industry, Pilat Media is delivering on the
promise of advertising personalised to the household or consumer based
on who is watching, what they are viewing, the time of day, and
location, together with all the underlying business process to book, air
and bill the advertising.

Pilat Media has unparalleled experience in delivering TV advertising
worldwide with its IBMS system currently managing $20 billion of TV
advertising sales annually, including 1.8 million advertising spots for
Fox each month alone. 18 months after deploying IBMS, Network 10 in
Australia jumped from number three in advertising sales profitability to
the number one slot.

"With the growth of triple and quad play providers, there is a wealth of
untapped information about subscribers including viewing habits, web
browsing habits and mobile phone handset ownership," said Avi Engel, CEO
of Pilat Media. "Although video splicing technology has been available
for some time, this is the first time broadcasters' systems can
automatically make intelligent decisions on-the-fly about which
advertisements will be most relevant to each recipient. Without the
business intelligence, personalized advertising is nothing more than
random guesswork."

"Broadcasters and advertisers are wrestling with the challenges of
reaching today's media multi-tasking consumer," said Bob Lamb, CTO of
Pilat Media. "This new technology will be a powerful tool to help
broadcasters and telcos compete against on-line advertising by
increasing the effectiveness of advertising and maximizing every
eye-ball opportunity."

IBMS already increases advertising sales effectiveness by managing
airtime availability in real time, pricing it sensitive to the market
and enabling customers to contract with clients more quickly and
flexibly.

It analyzes rates and ratings as well as inventory usage and yield. The
system interfaces with third party software to calculate reach and
frequency to track spot availability against contractual target goals.

Pilat Media's upcoming enhancements to IBMS integrate with all major
video distribution systems. For the demo at IBC, Pilat Media has
collaborated with BitBand, the IPTV video delivery network industry
leaders.

BitBand is a leading provider of Video Delivery Networks with strong
emphasis on ensuring high quality of subscriber experience for both
on-demand and live content. BitBand has been operating in the IPTV
market since 2000 with solutions supporting a wide and global customer
base of over 40 service providers worldwide, amongst them more than 20
in Europe.