NETANYA, ISRAEL (January 29--, 2008) – BitBand, a leading provider of video content delivery solutions for broadband IP networks, today announced that the company has implemented its Auto-CDN™ technology at ON Telecoms, enabling increased storage space and reduced traffic load in ON's network.

On Telecoms, a new generation telecommunications company successfully completed installation of a metropolitan fiber optic network totaling 220 km of fiber in the Attica region of Greece. The company offers voice telephony, high speed broadband and television to residential and business customers accessing till now 1.350.000 million households and 300.000 companies in wider Attica area.

BitBand Auto-CDN is a dynamic, real time mechanism for content positioning in the network according to actual usage of assets, maximizing streaming throughput, optimizing storage capacity and minimizing network load. Utilizing BitBand's Auto-CDN, On Telecoms can leverage network resources and further expand its offering to Greek customers.
"Implementing BitBand's automatic content distribution algorithms allows us to significantly save on storage space cost while improving our viewers' quality of experience and access to content according to their preferences," explained Fabrizio Bosi, title, ON Telecoms. "
"As the IPTV market shifts focus to regard content and subscribers as the service providers' main asset, BitBand focuses on technology that would allow service providers to manage and deliver the content to their subscribers in the most cost effective and reliable manner," said Yuval Sovinsky, executive vice president strategy and marketing, BitBand. "Auto-CDN is that kind of feature and On Telecoms embraced this innovative technology as it is aligned with its mission to meet consumers' needs in tomorrow's world of entertainment."
At TVoDSL 2008 in Paris, a case study will be presented on the remarkable achievements achieved through this deployment titled, "From Cement to Service in Three Months". The presentation will be held on Wednesday, January 30th in Hotel Marriott Rive Gauche, Paris. For more information see http://www.upperside.fr/tps2008/tvodsl2008/tvodsl2008intro.htm.

About BitBand
BitBand's advanced content delivery solutions over IP broadband networks help Next Generation Service Providers and Telcos realize the Triple Play offering, enabling quick entry into new markets, faster ROI and a safe track to profitable large-scale service. The company's solutions are targeted at large-scale deployments of TV-centric residential subscribers and feature high-scale streaming and robust performance optimized for hybrid and distributed network architectures. BitBand's On Demand IPTV solutions form the most scalable and cost-effective solution existing today for the IPTV environment, including the BitBand ISIS™ automated Video Delivery Network, BitBand Maestro™ Content Distribution and Video Network Management Suite and BitBand Vision™ appliance servers.

About ON Telcoms
ON Telecoms is a new Generation Telecommunication company, which started its commercial operation in January 2007 in Greece. It is an owner of the general telecommunication license and is developing its own fiber network in the greater Attica area in the initial phase. ON Telecoms is fully owned by ON Network Holdings N.V., a holding company based in Holland. Main share holders of the company are the ARGO Capital Partners Fund Ltd and its management team.