Solana Beach, Calif., April 14, 2008 - Businesswire-- ioko, a technology firm specializing in designing, building and running world-class IT platforms on behalf of large, global Media and Entertainment enterprises, today announced it has formally entered the North American market following more than 10 years of deploying and managing media solutions across Europe. ioko also named Scott Sahadi Chief Executive Officer for North America and established a southern California-based headquarters in Solana Beach. ioko will showcase its internationally recognized digital media services at the NAB Conference 2008 from April 14 - 16 in Las Vegas, NV.

ioko works with its customers to build solutions that power many of the world's most successful Media and Entertainment platforms, including the BBC, Sky, and C4 . ioko has made significant investments over the last nine months in data center infrastructure, employees and operations to bring its expertise and vision to the growing North American market. In addition to its North American headquarters in Solana Beach, ioko has provisioned two data center facilities in Los Angeles, CA and New York, NY which will serve as the backbone for their managed service offerings in North America, and expand their existing footprint in Europe. The company headquarters is based in London, and currently employs more than 300 people globally.

As CEO for ioko's North American operations, and a member of ioko's senior management team, Mr. Sahadi is responsible for all revenue, operations, marketing and business development in North America.

"Scott Sahadi is a recognized industry expert with extensive knowledge of the underlying business models and challenges our customers face bringing new technology platforms to market," said David Griffiths, Director and Founder of ioko. "We look forward to introducing Scott and his plans for North America at the NAB conference as we build on our success in Europe.

Mr. Sahadi joins ioko from VeriSign, where he held the position of Vice President of Marketing for VeriSign's Global Media and Entertainment vertical. Prior to VeriSign, Mr. Sahadi served on the executive management team for Kontiki, a company that pioneered secure and scalable digital media delivery. Mr. Sahadi holds a Bachelor of Science degree in economics from U.C.L.A and an MBA from the University of Southern California with an emphasis in finance and marketing.

"I am fortunate to have worked with ioko for years and I know first hand what this company can offer its customers," said Mr. Sahadi. . "The success of ioko in Europe provides an important blueprint for our North American customers as they look to invest in similar 'game-changing' digital media platforms."

About ioko

ioko designs, builds and runs digital media platforms for Media and Entertainment companies worldwide. ioko's unique approach combines cutting edge software and application development with a dedicated managed service offering giving customers a flexible, tailored solution designed to reduce the risk and cost of launching and running M&E technology platforms.