LONDON, UK, 08 MAY 2008 - The pay-TV market in Western Europe is
generally considered to be mature, but the increasing deployment of IPTV
services will see the market enjoy a modest rate of growth in the number
of households subscribing to pay-TV services, according to the latest
research published by Analysys Mason, the premier advisors on telecoms,
IT and media (www.analysysmason.com).

According to the Analysys Mason report, Pay TV in Western Europe: market
sizings and forecasts 2005-2013, the number of households subscribing to
pay-TV services will increase at a CAGR of 3.2% from 90.6 million in
2007 to 109.2 million by the end of 2013.

"The adoption of IPTV services will be driven by a combination of
factors, including the proliferation of multi-play strategies; latent
broadband growth; improving brand recognition, broadening content
offerings, and the general move towards digital TV services as the
analogue TV signal is switched off in Western Europe," explains the
report's author Richard Hadley. "However, the growing popularity of
IPTV among households will contribute to a slow down in pay-TV spend as
these predominantly lower-value TV packages are increasingly bundled
with telecoms services."

Key findings from the new report include:
- spend on pay-TV subscriptions, including expenditure on PPV/VoD
services, will grow at a CAGR of 4.5% from EUR21.5 billion in 2007 to
EUR28.0 billion by 2013
- CATV will continue to be the most popular pay-TV platform,
accounting for 48% of Western European pay-TV households at 2013.
However, this figure represents a notable decline in market share, down
from 58% at the end of 2007
- DTH will make up 29% of Western European pay-TV subscriptions in
2013, but will account for 54% of pay-TV spend, compared with 28% and
52%, respectively, in 2007
- IPTV will increase its share of the Western European pay-TV
households from 6% to 15% between 2007 and 2013. However, it will
account for only 8% of pay-TV spend in Western Europe in 2013.

The report provides a detailed breakdown of pay-TV households and spend
by service platform and subscription type in Western Europe as a whole,
and for France, Germany, Ireland, Italy, the Nordic region, Spain and
the UK, individually.

The report is available to purchase online at http://store.analysys.com,
priced at GBP1700 (approximately [EUR2170] ) plus VAT.

To request an executive summary for this report or to arrange an
interview with the author please contact the press office, telephone
+44(0)1223 460600 or email press@analysysmason.com.

About Analysys Mason (www.analysysmason.com)
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