Dreampark Commits to SVG Standard for Optimized Speed and Performance

NORRKÖPING, Sweden - June 3, 2008 - Dreampark, a leading provider of IPTV middleware, announced today that it is fully committed to the new SVG (Scalable Vector Graphics) standard for its ability to optimize the speed and performance of IPTV services.
Initial tests by Dreampark have shown that SVG, which is slowly being adopted by IPTV set-top box vendors, brings dramatic improvements to the perceived response times and speed on the client. It also brings a solution to the challenge of visualizing graphics in HD resolution without compromising speed.
Dreampark will adapt to SVG in a manner so that the Dreampark independence towards vendors of set-top boxes is protected. Dreampark's Dreamgallery™ middleware will keep its capability to work simultaneously on a number of different set-top boxes in a network.
Dreamgallery has become the most deployed IPTV middleware in Europe because of its tremendous flexibility and broad support for other components in the IPTV ecosystem. An operator running the Dreamgallery software may not only freely chose among a wide range of DRM systems, VOD servers and set-top boxes (which may also co-exist within one single network), they may also add new advanced features to the system with short time-to-market and without having to involve Dreampark in the process. Many operators witness that changes made within a few minutes using the Dreamgallery administration interfaces could require a six-month upgrade project by some middleware vendors using proprietary native technology.
About Dreampark
Dreampark's IPTV middleware product, Dreamgallery™, is the most deployed IPTV middleware in Europe. Dreamgallery is a robust and revenue-generating solution delivered to some of the world's first commercial IPTV deployments. Clients include Canal Digital, Teracom, Dansk Bredbaand, FastTV, iVisjon/NextGenTel, Smile Content and Viasat. Dreamgallery maximizes operator flexibility by taking advantage of the powers of the browser standards. Dreamgallery is the natural choice for operators wishing to move faster than the competition in order to create unique differentiators and who want to base their solutions on standards rather than being locked in to a proprietary platform. The offline administrations module gives operators full control of their TV portals and provides the necessary tools to set up interactive services without the need of consultants. Graphical flexibility is virtually unlimited thanks to the concept of generating pictures out of templates on the server side Dreampark's strong commitment to provide the best performing browser-based client on the market is based on end user research and has resulted in a unique combination of outstanding user friendliness, openness, flexibility and TV application feel. For more information, please visit www.dreampark.com.



