Castfire Entrusts the Highwinds CDN with High-Profile

WINTER PARK, Fla. - July 16, 2008 - Highwinds Network Group, Inc., a multi-platform IP services and content distribution provider, today announced that Castfire, Inc., is leveraging Highwinds' high-performance content delivery network for the global distribution of its customers' rich media files. The new partnership is rooted in Castfire's commitment to delivering a best-of-breed, turnkey mediacasting solution, enabling its customers to efficiently create, store, manage and deliver branded episodic content, including audio and video files, to their target audiences. Many of Castfire's high-profile customers are already distributing content over the Highwinds CDN, including the Atlanta Falcons, Boing Boing TV, Themis Group, What's Your 2wenty, Channel Flip and KCET.
"We are able to get customers up-and-running quickly on the Highwinds CDN because they've made integration so simple," said Brian Walsh, founder of Castfire. "We've found their CDN to be highly extensive and reliable and it's easy for us to put customers on Highwinds' RollingThunderTM network, knowing that Highwinds goes that 'extra mile' in both their delivery and service."
Castfire and Highwinds have brought together leading technologies that enable customers to manage their content monetization strategies throughout each step of the process - from content creation and storage, to delivery and syndication, to reporting and analytics. The enterprise-class Castfire solution makes it easy to manage a large media library over its lifetime, and monetize and publish the library content across multiple platforms and devices. Content providers can also manage all business rules around multiple syndication partners, while tapping into Castfire's existing syndication relationships to push content to popular media sites. The Highwinds CDN extends Castfire's global web presence via RollingThunder, a network of strategically placed data centers, a massive peering partner roster, and nearly a Terabit per second of network capacity.
Highwinds and Castfire are also joining forces to deliver some of the best reporting tools in the industry. The Castfire platform was designed from the ground up to include analytical data, with reports embedded into the system. Detailed analytics display information about watched videos, syndication partner performance, etc., in customizable reports. Castfire is further enhancing their reporting capabilities by integrating raw log files from Highwinds' StrikeTracker(TM) media manager and reporting dashboard. These downloadable log files, reflecting the line-by-line activity of a server, are formatted according to industry standards and can be easily filtered on a per-customer basis. It opens doors for customers to receive detailed reporting and real-time analytics to make informed decisions on-the-fly about their content and campaigns. Castfire is one of the first companies to use this new feature in the recently released StrikeTracker 1.5.
For more information, please
visit www.highwinds.com.



