Industry Announcements Home page ›› Velocix acquires exclusive license of RawFlow Live Streaming P2P

Velocix acquires exclusive license of RawFlow Live Streaming P2P

velocix_logo.jpg

Velocix(tm) (www.velocix.com), provider of the worlds leading Digital
Asset Delivery Network, today announced that it has acquired an
exclusive license for RawFlow's P2P Streaming technology. Under the
terms of this agreement, Velocix now has sole responsibility for selling
and supporting RawFlow's Intelligent Content Delivery (ICD) solution.

Velocix will market ICD under the Velocix Live Streaming product family
brand, adding a Hybrid-P2P Live Streaming option to a service line-up
that already includes Live Video Streaming for Adobe Flash & Microsoft
Windows Media, and Live Audio Streaming.

All existing RawFlow ICD customer and reseller partner relationships
will migrate to Velocix, as will the healthy pipeline of new business
prospects already interested in this solution.

Live events, including news, sports and music concerts, present
significant online delivery challenges. Unlike on-demand services for
pre-recorded materials where viewing requests are spread over time, live
services result in concentrated demand from a potentially huge audience,
just for the duration of the event. As a consequence, event organizers
are often forced to compromise quality or limit audience sizes when
using conventional live streaming services.

Hybrid-P2P Streaming blends delivery of live streams from the Velocix
Network caches as well as sharing bandwidth from peers. Each participant
is not only watching or listening to the live broadcast but is
effectively relaying the signal to the other audience members (peers) at
the same time. This community distribution process is managed in
real-time by sophisticated control and routing algorithms hosted on the
Velocix Network, ensuring required service levels and an uninterrupted
experience for the entire audience.

The Velocix Network is designed to enable content owners, studios, and
broadcasters to deliver video and other large digital assets, such as
software, games and audio over the web, with unprecedented performance,
breakthrough economics and an asset delivery lifecycle management system
that provides content owners the control, analytics and reporting they
need to manage their asset libraries through the digital distribution
chain.

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