AMSTERDAM - September 15, 2008 - MobiTV, Inc., a leading provider of advanced mobile and broadband IP Video distribution technology, and Media Excel, a leader in advanced real-time video encoding and transcoding solutions, today announced a strategic partnership agreement to jointly offer advanced video delivery capabilities to service providers. The combined solutions will enable service providers to leverage proven best-of-breed technologies and expertise for the development of next-generation high availability, high capacity video services over mobile and broadband networks.

MobiTV's Optimized Delivery Server (ODS) for scalable high capacity video delivery, combined with Media Excel's industry-leading video encoding and transcoding appliances, will provide an efficient, reliable and high quality IP video solution. This will enable service providers to offer premium video services to their subscribers over 3G, 4G, and broadband networks.

MobiTV recently announced that the number of mobile subscribers' worldwide that access television using its award winning MobiTV® service has surpassed the four million mark. The service is currently deployed over more than fifteen carrier networks, including Sprint, AT&T Wireless, Alltel, Telus, Rogers and Bell Mobility.

"Many of our customers are looking to us to provide broadcast quality, high availability IP video systems for new mobile and broadband video networks and we want to shorten the time to market for these services by integrating industry leading transcoding technologies, that will enable the rapid delivery of a complete IP Video solution," said Bruce Gilpin, COO, MobiTV. "Our work with Media Excel enables us to offer a turn-key system for world-class video delivery over IP networks."

Media Excel provides next-generation hardware transcoding appliances that are used by large-scale video service providers such as MobiTV, as well as broadcasters and service operators.

"The explosion of mobile video over cellular and broadband networks is a tremendous opportunity for operators. Through our integrated platform with MobiTV's ODS server we can provide a highly scalable and tested solution for operators that can significantly reduce time to market and integration costs," said Thanasis Iatrou, CEO of Media Excel.

According to Strategy Analytics, the global mobile media market will double between 2008 and 2011, from $32 billion to more than $64 billion, largely due to the increase in global service provider video offerings.

"We are seeing consumer spending on mobile data services ramping to more than $200 billion by 2011, and video is a major part of this growth," said David Kerr, vice president, global wireless practice, Strategy Analytics. "The growing functionality and usability of handsets and networks is also feeding into major growth in the use of Web browsing from mobile phones, and the outlook for Web 2.0 services is positive."

MobiTV and Media Excel will exhibit their mobile video services at IBC 2008, at the RAI Convention Center in Amsterdam, September 12-16. MobiTV is exhibiting in the Mobile Zone at Stand M294. Media Excel will be exhibiting in Hall 2 at Stand 2.C24.

Company Site: Mobitv