SAN DIEGO (July 29, 2009)--When Jim McLaughlin, executive producer for Sparks Milling, a digital media production company in St. Louis, Mo., began searching for a service to publish professionally produced video online, his priority was clear: "Nothing is more important than the quality and resolution of the video output."

McLaughlin found that while other video publishing platform providers take away control from the video professional by providing only server-side encoding, Sorenson Media's unique solution is to provide client-side encoding through its best-in-class Sorenson Squeeze 5 software and the Sorenson 360 Video Delivery Network (VDN).

With the Sorenson 360 VDN, users select video encoding parameters for the highest video quality or choose a variety of pre-sets and then encode the video on their computer before uploading, saving time and retaining control. Alternatively, customers can simply drag-and-drop their videos through their browser without a separate application, maintaining high quality through the Sorenson Squeeze client-side encoding engine.

View a demo of Sorenson 360's

The popularity of Internet video has businesses searching for ways to display products and drive sales with crisp, vivid video content onto their Web sites. The Sorenson 360 VDN enables small- to medium-sized businesses, video professionals and any content creator to quickly and seamlessly encode and publish the highest quality video content. Clients can upload an unlimited number of videos to embed, and then manage them on any number of Web sites.

As a video professional, McLaughlin was already using the industry-leading Sorenson Squeeze digital encoding software. "Having a direct path from Squeeze to Sorenson 360 VDN can't be beat," he said. "And, once I'm in Sorenson 360, I have all the control and information I need to present my product. Using Squeeze and 360 together is a huge help in keeping our high-resolution video looking great all the way through to delivery. It's the right tool for the job, by far."

Numerous other companies offer Internet video publishing platforms using cookie-cutter server-side methods that prioritize other features over quality and client control, said Csathy, and many are folding up their tents in the rough weather of the current economy. "Only at Sorenson Media can we say that we have been innovators in the Internet video industry since the beginning, 14 years ago; we have a substantial customer base of video professionals; and we have been profitable for years. Our video customers tell us our long-standing reputation for innovation and stability were critical to their choice of Sorenson 360 VDN over the myriad of video publishing platform providers."

About IPTV Evangelist

IPTV Evangelist (ipTVe) is the ultimate guide to the people and the companies that are defining the red-hot iTV and IPTV markets. Founded by streaming video pioneer Gilbert B. Hammer, IPTV Evangelist combines the latest iTV and IPTV news and analysis with interviews with key players. As the title of the site implies, Gilbert is passionate about the space, which he views as the next-generation for online and mobile entertainment for its creative integration of new and improved forms of communication, storytelling and community.

ATLANTA (July 28, 2009) - Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting, telecommunications and wireless industries, announced today that it was recognized as a leading medium-sized public relations agency in PRSourceCode's fourth annual "Top Tech Communicators" study.

Laura Borgstede, CEO and founder of Calysto Communications, was also personally voted a Top Tech PR Pro in the same study.

PRSourceCode's "Top Tech Communicators" study ranks the top large, mid-sized, and small PR agencies - as well as the top individual practitioners, based on an online survey of more than 500 journalists from over 300 leading IT publications, including InformationWeek, PC Magazine, InfoWorld, and more.

The survey asked the journalists to rank PR agencies and individual PR professionals, based on the value they deliver to the editorial process, in terms of responsiveness, reliability, and overall recognition of editorial needs.

At Calysto, our team consists exclusively of senior-level executives - each with at least ten years of experience in communications technology. We know the players. We know the issues. And we specialize in creating and delivering marketing messages for our clients that capture the attention of key influencers - from mainstream media and industry analysts to the social media community," said Laura Borgstede, founder and CEO of Calysto Communications. "We're honored that Calysto was recognized by technology journalists and PRSourceCode as a 'Top Tech Communicator,' and I'm personally honored to be named a 'Top Tech PR Pro.'"

About IPTV Evangelist

IPTV Evangelist (ipTVe) is the ultimate guide to the people and the companies that are defining the red-hot iTV and IPTV markets. Founded by streaming video pioneer Gilbert B. Hammer, IPTV Evangelist combines the latest iTV and IPTV news and analysis with interviews with key players. As the title of the site implies, Gilbert is passionate about the space, which he views as the next-generation for online and mobile entertainment for its creative integration of new and improved forms of communication, storytelling and community.