SAN DIEGO (July 29, 2009)--When Jim McLaughlin, executive producer for Sparks Milling, a digital media production company in St. Louis, Mo., began searching for a service to publish professionally produced video online, his priority was clear: "Nothing is more important than the quality and resolution of the video output."

McLaughlin found that while other video publishing platform providers take away control from the video professional by providing only server-side encoding, Sorenson Media's unique solution is to provide client-side encoding through its best-in-class Sorenson Squeeze 5 software and the Sorenson 360 Video Delivery Network (VDN).

With the Sorenson 360 VDN, users select video encoding parameters for the highest video quality or choose a variety of pre-sets and then encode the video on their computer before uploading, saving time and retaining control. Alternatively, customers can simply drag-and-drop their videos through their browser without a separate application, maintaining high quality through the Sorenson Squeeze client-side encoding engine.

View a demo of Sorenson 360's

The popularity of Internet video has businesses searching for ways to display products and drive sales with crisp, vivid video content onto their Web sites. The Sorenson 360 VDN enables small- to medium-sized businesses, video professionals and any content creator to quickly and seamlessly encode and publish the highest quality video content. Clients can upload an unlimited number of videos to embed, and then manage them on any number of Web sites.

As a video professional, McLaughlin was already using the industry-leading Sorenson Squeeze digital encoding software. "Having a direct path from Squeeze to Sorenson 360 VDN can't be beat," he said. "And, once I'm in Sorenson 360, I have all the control and information I need to present my product. Using Squeeze and 360 together is a huge help in keeping our high-resolution video looking great all the way through to delivery. It's the right tool for the job, by far."

Numerous other companies offer Internet video publishing platforms using cookie-cutter server-side methods that prioritize other features over quality and client control, said Csathy, and many are folding up their tents in the rough weather of the current economy. "Only at Sorenson Media can we say that we have been innovators in the Internet video industry since the beginning, 14 years ago; we have a substantial customer base of video professionals; and we have been profitable for years. Our video customers tell us our long-standing reputation for innovation and stability were critical to their choice of Sorenson 360 VDN over the myriad of video publishing platform providers."