ScanScout, the leading in-stream online video advertising company ( http://www.scanscout.com ) today announced the launch of its monthly Online Video Insights Report. The report provides a concise snapshot of online video consumption and trends by key video categories, audience segments, day parts and demographics. The Online Video Insights Report is an informational resource designed to augment the current online video data available and can be requested by emailing onlinevideoreport@scanscout.com or visiting http://scanscout.com/marketing/insights.

ScanScout's proprietary technology is what allows the company to cull the information included in the report each month. The company matches more than 500 million in-stream ad impressions per month to millions of online videos, reaching an audience of tens of millions. Each video passes through ScanScout's machine learning and semantic technology, creating layers of additional data for easy categorizing and delivery. As the online video audience consumes more content, ScanScout is able to monitor real-time trends and tendencies.

One of the key elements of the report is its customization potential. The amount of data generated allows ScanScout to tailor the report in an almost unlimited number of ways. The inaugural report, tallied from February 2010 data, provides insights on video consumption trends including:

Daily video stream volume averaging 33% higher on weekends
Biggest weekend lifts in these categories: Auto (+42%), Travel (+53%), Sports (+42%), Food & Drink (+42%), Home (+39%), Computer/Tech/Games (+38%), Entertainment/Music (+32%)
Most viewed subjects: Winter Olympics and tax-related videos