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Wyndstorm and Media Mechanics Partner to Launch New Web Entertainment Channel

SAN FRANCISCO, January 25, 2010 - Wyndstorm (www.wyndstorm.com), social media architects, today announced a partnership with Media Mechanics Inc. (www.media-mechanics.com), a multiplatform consulting and production company. An early-on effort will be the launch of a new streaming Internet entertainment station, offering both audio and video programming for a popular music genre, that will launch at SXSW (www.sxsw.com), the internationally recognized music and media conference and festival held March 11-19, 2011.

For this Internet entertainment station, Wyndstorm will provide streaming of both live and archived audio/video music to distribution channels worldwide, as well as occasional special pay-per-view online events. The media management solution offered by Wyndstorm will integrate with such channels as Roku, Yahoo TV, and other national and international streaming entertainment distributors.

Wyndstorm will also be managing the advertising inventory and royalty tracking/reporting, offering a single end-to-end solution for easy administration of this station. This will enable a variety of business relationships for this new station, as the streaming entertainment expands to include content from other sources such as concerts, record companies, and performers.

Wyndstorm offers technology integration and end-to-end program management of social media solutions that enable companies and agencies to launch new digital experiences, or develop new web distribution channels, to deliver live video/audio streaming, gaming, online entertainment, content sharing, and ecommerce features. Wyndstorm has provided end-to-end streaming solutions for the Allman Brothers, StrykerzTV, and others in the last two years.

Media Mechanics helps organizations expand their entertainment businesses by developing and leveraging branded content across all platforms, including radio, television, broadband internet, mobile, satellite, and print.

About Media Mechanics 
Media Mechanics, Inc. is made up of media veterans Paul Marszalek, Mike Henry and Ben Manilla, combining more than 80 years worth of professional experience in content creation.  Formed in 2003, Media Mechanics is a multiplatform consulting and production company that helps organizations from around the world expand their businesses by developing and leveraging branded content across all platforms, including radio, television, broadband internet, mobile, satellite, print and live events.   For more information, go to www.media-mechanics.com.

About Wyndstorm
Wyndstorm Corporation provides social media technology integration and end-to-end program management to optimize results, so that our clients do not need to become experts in these complex technologies that constantly change. Clients range from non-profit/advocacy organizations to sports syndicates, to rock bands. Wyndstorm services include media management for Over-the-Top (OTT) programs, video distribution, social media marketing, online consumer entertainment and large-scale consumer marketing programs. Founded in 2005, Wyndstorm has remained on the forefront of technology with advances that include streaming video, user-targeted multi-media push, video interactive engagement, as well as social media marketing, pay-per-view, and royalty/copyright tracking. For more information, go to www.wyndstorm.com.

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