Vidar Brekke, Emerging Media Strategist at DefinedLogic and I attended the NYC Cross Media Conference in New York City, this past week. The conference, held at the Scolastic companies offices in New York City was organized to bridge the gap between different media sectors, share information and provide a forum for people to meet and network. Among notable presenters and topics covered, Vidar and I had the opportunity to talk with and interview Jeff Gomez, CEO of Starlight Runner Entertainment. Jeff, who is not only a compelling person to talk with about technology but also a sought after expert on the emerging field of transmedia storytelling.

Transmedia storytelling is the art and process of telling a story in pieces or segments across multible technology platforms. On the consumer side, it is a way to extend a companies brand and engauge the audience over time and across platforms. Additionally, it may be an opportunity for Indie filmmakers and other smaller media creatives who thus far have had a hard time gaining traction with their work on-line. As Jeff said, "The Internet is not Television" This is an important point I think many people, from Indies to major media outlets do not get or practice specific to how they develop their project for what is a two-way communication medium and not just a platform, or pipe for delivering content.