Ultra Light Startups - Live Webcast
Starting at 6:30pm tonight, Ultra Light Startups will be hosting a live webcast from NYU, here in New York City.
Moderator:
* Graham Lawlor, Founder of Ultra Light Startups
Panelists (alphabetic order):
* Greg Galant, CEO of Sawhorse Media
* Adam Pennenberg, Professor of Journalism at NYU, Author of Viral Loop
* Jonah Peretti, Co-Founder of BuzzFeed and Huffington Post
* Michael Yavonditte, Founder & CEO of Hashable and Tracked.com
Topics include:
* What does it mean for media to be viral?
* Why does certain content "go viral" while other content does not?
* Can virality be deliberately "engineered" into a website or does it only happen by chance?
* What are the essential principles of user behavior, media, and technology for making content viral?
* How is virality measured? What metrics are worth tracking?
* Examples of startups successfully "engineered" to go viral
* Which social networks, API's and services are most useful in engineering virality?
* And much more...
