The Future of Web Video, by Scott Kirsner is a comprehensive study about the global shift evolving with on-line video as a new form of conversation between content creator and audience. While the distribution model has been dominated mainly by networks, studios and other large silo organizations, content is now being produced by small producers who are also the audience for others in their peer group.

The book sets the stage with his perspective on current and future issues facing content creators and the industry. In addition, there are interviews with key figures on the content creation, platform and advertising sides of the equation.

Content creators will find The Getting Paid section a useful jumping off point to acquaint themselves with companies seeking content. Scott lists what content these companies are interested in, the deals they offer and his comments,

To purchase the book, The Future of Web Video

Scott’s blog